To maximize the flavour of your espresso coffee for the longest period of time, eliminate or minimize coffee coming into contact with oxygen (air), water (moisture), heat, direct sunlight and other flavours.

To achieve this, coffee should be stores in an environment that is airtight, cool, dry and dark.

The best way to store your coffee is in an airtight container at a temperature not exceeding 24 degrees. In most states of Australia, pantries or food cupboards will be suitable for most of the year to store your coffee. Only in extreme conditions where temperatures will exceed 24 degrees, then refridgeration is a convenient solution. Never freeze your Coffee as this affects the oils that  produces the “crema” and vital flavours that we are striving to produce in our favourite style>
Coffee beans packaged with “One way valves” will provide a superior life than those exposed to air and sunlight. Whole Beans will hold their flavour longer than ground coffee.

thecoffeemegastore.com Tips
1 – Buy only small amounts of Coffee at a time.(Beans or Ground)
2 – Grind beans fresh each time and only enough for serving needs.
3 – Keep your coffee away from Light, Air, Heat and other smells.
4 – Make sure the grind suits the appliance you are using.
Relax and Enjoy!